I watched the trailer of a thriller last month and it showed the opening, the twist, the final fight and the second half song.
Then I went to the theatre anyway, and I knew everything before the first scene was done.
The strange part is that I was still sitting there thinking something new might come up. It did not.
Two years ago a trailer used to stop before the interval. You got the mood, the music and a couple of faces. Now it is a two and a half minute summary with a voice over.
I asked my cousin, who works at a marketing agency in Madhapur, and he said producers want people to book early, so they put everything in. He did not look happy saying it.
I now close my eyes for the last thirty seconds of any trailer. It is a small thing, but it has saved a couple of films for me.
Has anyone else started avoiding trailers altogether? What do you do to protect the surprise?